Lose For Good | Weight Watchers

|Digital Campaign|
 

As part of Weight Watchers’ Lose For Good campaign, Blue Collar was brought on by Protagonist to produce digital content featuring company spokeswoman, Jennifer Hudson. In it, the Academy Award-winning actress, Grammy Award-winning recording artist people spoke about the effect Weight Watchers has had on her life as a wife, mother and performer, and encouraged others to live healthier lives, too.